Users will soon have a new feature that allows them to lessen the volume of AI-made content appearing in their streams. This initiative comes as the service disclosed that it presently contains in excess of 1 bn content made with AI.
Testing and Rollout
The update is undergoing trials over the coming weeks before a full-scale launch. This development aligns with a surge in content created by AI, driven by new AI video creators.
The Broader AI Trend
It has been noted that almost one in 10 of the fastest-growing channels on another major platform primarily display AI-generated videos. A considerable share of this output is deemed mass-produced AI material, a phrase for poor-quality, mass-produced content that is frequently illogical or surreal.
Based on user feedback that numerous viewers like content made with AI tools, including digital art to informative clips, and we aim to provide users the option to adjust the amount of that, based on their own preferences,” commented a company executive.
AI on the Platform
TikTok shared that there are currently 1.3bn videos on its app tagged as AI-generated. Overall, over 100 million pieces of content are uploaded to the app each day, making AI-generated material a minor portion of its overall inventory.
Customizing Your Feed
Viewers will be able to reduce or increase the level of AI-generated videos they see by accessing the “manage topic” setting in the application and choosing AI-made media. Additional categories that currently be controlled under the tool cover news, clothing, cosmetics, and dance.
AI Disclosure Rules
Its policies mandate creators to label lifelike artificially created content, and it bans dangerous fake videos of celebrities or critical incidents. Any authentic-looking artificial content that is without a tag can be removed under its community policies.
In addition, the platform will from now on attach an AI-generated label to content created with its built-in AI features, or detected by an collaborative effort for identifying artificial media. This step is designed to help prevent users from trying to evade the labeling process.
Educational Initiatives
TikTok is additionally establishing a $2 million educational fund for experts and groups to develop educational content about using AI responsibly. This project will benefit educational bodies focused on teaching programming and robotics.
Content Safety Approach
The video-sharing app has justified its safety measures, during discussion over plans to lay off a large number of safety staff in the United Kingdom. TikTok is expected to cut 439 jobs in its content moderation department in London, with labor groups and online safety experts expressing worry that people are being substituted by machine-led review.
A trust and safety lead stated that people-led review would continue to be important, but AI can protect employees by eliminating the most harmful content before it has to be seen by humans. The platform reported a 76% decrease in explicit and harmful content handled by safety staff over the previous year due to reliance on its machine learning processes.
“We think that it’s essential to combine people and machines to maintain a secure environment,” she said. “We’ll have staff as involved in the system, but we additionally believe it’s extremely critical to minimize viewing of dangerous material as swiftly, which is why a lot of the machine support is really helping us operate efficiently.”
